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AI-Powered Automation Test Engineer Program

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Course Content

Module 1: Marketing Foundations in a Digital Economy
Transform traditional 4Ps for digital value creation and lifecycle management. Build strategic thinking before tactical campaign execution.

Module 2: Digital Consumer Behavior & Marketing Ecosystems
Analyze online research patterns across devices and platforms. Leverage paid, owned, earned media for engagement.

Module 3: Persona Development & Customer Journey Mapping
Create data-backed personas with behavioral AI clustering. Map touchpoints from awareness to advocacy.

Module 4: Search Engine Optimization & Organic Growth Systems
Master crawling, on-page tech SEO, backlinks, and AI keyword tools. Build structured organic growth models.

Module 5: Search Engine Advertising & Paid Campaign Architecture
Design PPC campaigns with smart bidding and quality score optimization. Calculate ROI across SEO-paid synergy.

Module 6: Display Advertising & Programmatic Targeting
Target with demographics, remarketing, and AI programmatic ads. Support conversion funnels through awareness campaigns.

Module 7: Social Media Strategy & Paid Social Campaign Engineering
Build content calendars with lookalike audiences and AI optimization. Engineer performance across platform algorithms.

Module 8: Influencer Marketing, Brand Communities & Reputation Management
Amplify through influencers, UGC, and AI sentiment monitoring. Build long-term digital trust ecosystems.

Module 9: Email Marketing & Affiliate Growth Systems
Design nurture sequences, personalization, and affiliate partnerships. Track lifecycle metrics with AI automation.

Module 10: Landing Pages, Conversion Systems & Mobile Marketing
Optimize CTAs, psychology, and mobile-first experiences. Use AI heatmaps for conversion improvements.

Module 11: Digital Analytics & AI-Based Performance Intelligence
Interpret GA4 dashboards, funnels, and predictive LTV models. Turn data into managerial decision-making.

Module 12: Financial Metrics, Unit Economics & Marketing ROI
Calculate ROAS, CAC, LTV, and profitability scenarios. Treat marketing as strategic investment.

Module 13: Attribution Modeling & Experimentation Frameworks
Apply multi-touch models and A/B testing frameworks. Use AI for cross-channel credit distribution.

Module 14: Integrated Digital Strategy & AI-Driven Execution Blueprint
Design complete roadmaps with channel mix and KPI dashboards. Lead enterprise growth with AI acceleration

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